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75B (Rens Muis and Pieter Vos) is a graphic design agency known for its colourful, bold and playful designs. As you walk from Rotterdam Central Station to 75B’s studio in a side street off the Witte de Withstraat, the agency announces itself with a one-to-one portfolio. On the corner there’s a poster for pop venue Annabel, and a bit further along the facade is the Codarts logo. The Rotterdam International Film Festival’s tiger follows on from the moving screens of the façade of concert hall de Doelen, and continues through the campaign for bag designer Susan Bijl’s new collection, just behind the Kaapse Brouwers brewery’s van parked outside. The designers are good at creating a recognisable image, but they are also happy to work on a carefully worked-out house style, for the Mondriaan Fund, or a new routing for de Doelen, which is serviceably incorporated into the architecture.

Johannes Schwartz
Moniker and Bureau Cool
Lotte Haagsma

Het Nieuwe Instituut is een instituut voor architectuur, design en digitale cultuur. Grafisch ontwerp is een van designdisciplines. Het Nieuwe Instituut wil ontwerpers op verschillende manieren bij zijn activiteiten betrekken en een podium bieden.