Historically, large corporations and cultural institutions have contributed to a rich and experimental graphic-design culture in the Netherlands, which has played an important role in establishing the reputation of Dutch design abroad. This culture is now under threat. Increasingly, even this category of clients opts for the standardisation of communications with the result that the public’s preferences are reinforced rather than challenged. This approach leads to a shrinking of the graphic-design landscape and is disastrous for the development of young talent. It is part of the remit of Het Nieuwe Instituut to counter this stagnation. Accordingly, the plans for a new graphic identity quickly turned to thinking about providing a new platform for graphic designers that would simultaneously form the identity and communications for Het Nieuwe Instituut.
Interview Maureen Mooren
The new visual identity of Het Nieuwe Instituut consists of a continuously expanding variety of designs, held together by a simple label. Graphic designer Maureen Mooren is responsible for the concept. She explains how she developed this new 'house style'.
Het Nieuwe Instituut as client
As the new institute’s programme became more clearly outlined, the prerequisites for a new, more permanent identity were also elaborated.
The website as online gallery
Beyond the homepage. That was an important idea behind the website for Het Nieuwe Instituut. Together with studio Moniker, a concept was developed in which each project is given its own face. The site functions not only as a communications tool but also an a platform for interactive design.
Partnership with OK-RM for Designing the Surface
The London-based design studio OK-RM has been commissioned to do the graphic design for the new exhibition Designing the Surface. OK-RM was established by Oliver Knight and Rory McGrath in 2008 as a collaborative practice engaged in ongoing partnerships with artists, curators, editors, architects, designers and institutions. Recent projects include the exhibition design and campaign for Fear and Love (Design Museum, London) and the visual identities for Manus X Machina (Metropolitan Museum of Art, New York) and the British Pavilion at the 2016 Venice Architecture Biennale.
"HTML is my stone and chisel"
Interview with internet artist Jan Robert Leegte in NRC
An interview on nrc.nl with Jan Robert Leegte, internet artist and designer of the web cover for Research & Development on Het Nieuwe Instituut’s website. Entitled ‘Random Selection in Random Image’ it generates random images from the immense archive of photo-sharing site Flickr and highlights fragments using a selection frame.